Gjelsten Bolig’s story with Knips
Gjelsten Bolig is a pillar in the Norwegian real estate sector. With esteemed subsidiaries like Profier and Neptune, Gjelsten Bolig’s portfolio is large and impressive. Their projects are not just about bricks and mortar; they’re about creating communities, emphasizing thoughtful architecture, long-lasting quality solutions and sustainability.
However, even with such a robust portfolio and clear vision, communication with their vast customer base posed a challenge. Traditional newsletters, while informative, lacked the immediacy and personal touch that Gjelsten Bolig wanted to convey. They needed a tool that could provide real-time updates, ensuring that every potential buyer and existing customer felt a direct connection to their projects.
When the Knips team approached them a little over a year ago, it was an instant match. The alignment in vision was immediate. Gjelsten Bolig found in Knips not just a communication tool, but a partner that understood the intricacies of the real estate market. The fact that Knips’ CEO and Co-Founder Lilja had faced similar challenges in her previous roles added a layer of trust and understanding to the partnership.
With Knips, Gjelsten Bolig found the freedom to communicate more spontaneously. No longer did they have to wait to aggregate multiple updates; they could now “knips” any message they felt was relevant, ensuring their audience always felt in the loop. This approach was particularly beneficial for potential buyers in the new build market, who often take longer to make purchasing decisions. By being “top of mind” and providing consistent updates, Gjelsten Bolig noticed a trend: many of their buyers had been following their updates for a significant period before making a purchase. Thus providing the enjoyment in experiencing the value creation from the tool first hand.
The collaboration with Knips has been transformative. Gjelsten Bolig appreciates the proactive approach of the Knips team, their willingness to innovate, and the shared commitment to enhancing customer experience. In their journey with Knips, Gjelsten Bolig has not only streamlined their communication but also strengthened the bond with their audience, making every lead and customer feel valued and informed. All while loving the work themselves!